Hyundai: #1 in Customer Loyalty for 14 Years Running

It’s no secret that Hyundai Motor America has been a leader in customer loyalty for many years. After all, this is the 14th consecutive year that Hyundai has been ranked number one in customer loyalty in the automotive industry according to the Brand Keys Customer Loyalty Engagement Index (CLEI). But what makes Hyundai so special? Let’s break it down and look at why customers keep coming back to Hyundai year after year.

Hyundai's Commitment to Quality

At its core, Hyundai is committed to quality—from the cars they build to the service they provide. They strive to ensure that their customers have the best experiences possible by leveraging technologies and service programs designed specifically with customers in mind. This commitment to quality has earned them a spot among the top 20 brands on Brand Keys' Brand Loyalty Leaders survey since 2017, which is a testament to their ability to exceed customer expectations consistently.

“We try to ensure that our customers have the best experiences possible, from shopping to repurchase, by leveraging our excellent technologies and class leading service programs at every step of the journey,” said Angela Zepeda, CMO, Hyundai Motor America.

“Because expectations are more emotionally-based today, brands have a difficult time identifying and tracking them,” said Robert Passikoff, Brand Keys founder and president. “But there are ‘hero’ brands that pretty much ‘own’ the #1 spot in their categories long enough to earn a ‘perennial loyalty’ designation. Hyundai is one of those brands.”

Unmatched Warranty Coverage

Hyundai also provides one of the industry's best warranty coverage, including 5-year/100,000 km New Vehicle Limited Warranty coverage plus 5-year/100,000 km Powertrain Limited Warranty coverage. This long list of benefits allows customers peace of mind knowing that their purchase is protected from unexpected repair costs down the road.

It's clear that Hyundai is committed to providing their customers with the best possible experience and quality of service, as evidenced by their 14-year streak at #1 on Brand Keys' Customer Loyalty Engagement Index. By consistently delivering top-notch products backed by award-winning services and unmatched warranties, they've managed to stay ahead of the competition when it comes to keeping customers satisfied.